LaMichael James scores his first NFL touchdown in NFC Championship Game

Posted by Matt Walks on Sunday, Jan. 20 at 2:03 pm.

Call it what you want — a coincidence, a sign of things to come, whatever — it was freaky.

At 1:01 p.m., Pacific time Sunday, Oregon football officially issued a press release naming Mark Helfrich its head coach. Exactly one minute later, LaMichael James, Oregon’s all-time career rushing leader, scored his first NFL touchdown.

James’ 15-yard score came with his San Francisco 49ers down 17-0 against the Atlanta Falcons and sparked a 14-point run to make the game competitive. In four games of regular-season play, James averaged 4.6 yards per rush on 27 carries.

The winner of San Francisco/Atlanta will go on to play the winner of Baltimore/New England in Super Bowl XLVII.

Helfrich was unaware of his former player’s touchdown, as he was speaking to media during the play.