Tim Clevenger, the creative force behind the University of Oregon’s first branding campaign, announced today that he will be leaving his job at the university on Nov. 20 for a job in Portland.
In an email that Clevenger sent to his staff, he said he has accepted a new job as the “Vice President of Brand, Creative, B2C Strategy & Integrated Marketing” at Cambia Health Solutions in Portland.
During his three and a half years as the Associate Vice President of Communications Marketing & Brand Management, the university launched its first branding initiative to increase national awareness of the UO’s academic excellence. As a result of the initiative, the university has seen an 18 percent increase in first-time donors from alumni, the most academically prepared and diverse class in the university’s history, and an increased national awareness of the university as a top public research university, said Clevenger.
“We all have done tremendous work in helping to tell the stories of academic excellence at the UO, and I am proud to have been part of this effort,” Clevenger said in an email.
As a UO graduate in 1985, a former member of the Emerald and former Executive Director of the UO Alumni Association, Clevenger says that it was tough deciding to leave the university. However, he sees his new job as a great opportunity and a perfect fit for what he does.
“This is my alma mater and I have deep ties to this school. [Taking the new job] was a tough call, but sometimes opportunities present themselves and you have to grab them when they come up,” Clevenger said.
During the transition period, Kyle Henley, Vice President of University Communications, will be stepping in for Clevenger.
“Tim’s work has put us in a wonderful position as we look at our strategic next steps,” Henley said in an email to his staff.