Title: Advertising Executive
Department: Advertising
Reports to: Advertising Director
Job Summary
Sell advertising into the Oregon Daily Emerald (ODE) to produce maximum revenue for the newspaper and maximum results for the advertiser. Includes selling all sections of the ODE including ROP, special sections, preprinted inserts, corporate ad supplements and any new or assigned products.
Summary of essential job functions
- Know and follow the current ODE rate card, policies and deadlines.
- Meet with advertising decision makers to understand their marketing goals. Remain current with your clients’ competition and learn aspects of your clients’ business in order to aid them in making decisions about their advertising budgets.
- Use sales techniques to explain persuasively the features and benefits of the ODE and how advertising in the paper will help clients meet their business’ marketing goals.
- Develop advertising plans and sales promotions and present to new and existing advertisers. Implement approved plans.
- Meet or exceed assigned sales goals by developing prospects into regular advertisers and maintaining and growing existing accounts.
- Work a minimum of 20 hours per week, Monday through Friday, including one scheduled office hour every day.
- Maintain contact with the ad office, checking for messages at least once a day.
- Verify that every advertising order is being handled correctly.
- Work with advertisers and ODE Creative Services to produce effective ads.
- Regularly meet with advertisers and prospects in person at their place of business.
- Maintain detailed, up-to-date, accessible records and files for all advertisers and prospects.
- Attend and participate in weekly staff meetings and individual sales meetings to acquire or strengthen skills and to learn about new products or sales programs.
- Other duties as assigned.
Minimum requirements
- Must be enrolled at the University of Oregon.
- Must be able to balance class load with demands of the position.
- Must have excellent communication skills and strong English grammar skills.
- Must be highly motivated and accountable.
- Must be a self starter with the ability to work with little supervision.
- Must have excellent time management skills.
- Must have a dependable automobile with appropriate insurance, valid driver’s licence, etc.
- Must dress and act professionally.