Focusing on research and academic goals, the University of Oregon dropped its three-year, $3.4 million contract with marketing agency 160over90 on Wednesday, Jan. 13, according to the Register-Guard.
160over90 reinvented the UO’s website and launched a campaign centered around a value of curiosity, all in a first step to raise the university’s national academic image.
The original campaign budget was $20 million, but at least $15 million of it will be redirected to academic and research focuses, Kyle Henley, vice president of university communications, told the Register-Guard.
UO President Michael Schill urged the University Senate to cut the central administration general fund budget for the fiscal year starting July 1, providing about $3 million to hire over 100 new faculty and 40 doctoral fellows over the next few years.
UO gives up $3.4 million marketing campaign for academics and research
Olivia Decklar
January 13, 2016
This piece reflects the views of the author, Gregory R. Pulliam, and not those of Emerald Media Group. It has been edited by the Emerald for grammar and style. Send your columns or submissions about our content or campus issues to [email protected]. President’s Society member resigning from UO advisory boards …
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