You may have noticed a change in the look of the paper when you picked up a copy this morning. Perhaps the text appeared sharper, or the color photographs seemed more vibrant.
We hope you noticed a difference. After more than 40 years of printing our paper on the same press, we took a technological step forward today and switched to a different printer. The Emerald is now printed in Albany using a high-tech process involving ultraviolet light.
We are excited about this change because it will allow us to showcase the excellent work of our photographers and graphic designers. Unlike the oil-based inks typically used by newspapers, UV ink resists smudging because its chemical components are bonded by exposure to intense ultraviolet light during printing. Pictures printed with this technology appear to sit on top of the page and can look much shinier and sharper.
UV ink is also more ecologically friendly than traditional ink.
This change is part of our ongoing efforts to bring you the best possible newspaper. Enjoy.
New printer gives ODE a fresh look
Daily Emerald
October 31, 2005
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