Super Bowl Sunday is the one time of year when all of America moves their bathroom break to during the game, just so they won’t miss any of the commercials. These creative and hilarious little acts run around 30 seconds each and cost advertisers $4.5 million per ad. Yet, the price seems reasonable since companies have the chance to reach more than 100 million viewers. Here are this year’s top picks— the ones who got the most buzz, laughs and chatter.
1. “#KimsDataStash” from T-Mobile

2. “Lost Dog” from Budweiser

3. “#LikeAGirl” from Always

4. “The Perfect Getaway” from Kia Sorento

5. ‘Breaking Bad” from Esurance

6. “Brady Bunch” from Snickers

7. “Newfangled Idea” from BMW

8. “Middle Seat” from Doritos

9. “Human Pac Man” from Bud Light

10. “Liam Neeson” from Clash of Clans

11. “Rex Ryan and Tony Romo” for Pizza Hut

12. “No More” from the NFL campaign

13. “#MakeItHappy” from Coca Cola

14. “Jeff Bridges” soft voice for Squarespace

15. “Invisible Mindy Kaling” for Nationwide