The University of Oregon finalized a 7 year agreement this week with trademark licensing agency Fermata Partners. This is the first time the UO has made a deal of this kind.
The UO trademarks, amounting to around 400 trademarks, are to begin the transition process to this licensing agency and expand their relationship with licensees in other states as soon as possible, according to Fermata Partners
Several trademarks that the University owns include: University Of Oregon, Oregon Ducks, Go Ducks, Oregon Football, Oregon Basketball, Oregon Track And Field and venue names such as Hayward Field, Autzen Stadium, Mac Court and Howe Field.
The Oregon Duck mascot itself is owned by Disney Enterprises, Inc. and is licensed to the UO, according to the University of Oregon’s website.
Oregon is the latest major university in the past four months to come to an agreement with Fermata, following Kentucky, Miami and the University of Georgia.
Fermata is also the license agency to several well-known brands such as Cabela’s, Little League Baseball and Waffle House