[Publishing
Dates]
[Print Advertising]
Effective September 1, 2000
Phone: (541) 346-3712 Fax: (541) 346-5578
Mailing address: P.O. Box 3159, Eugene, OR 97403
Fed-Ex/UPS: Suite 300, EMU, 13th & University, Eugene, OR 97403
PERSONNEL
Advertising Director: Becky
Merchant
(541) 346-3712, e-mail:
[email protected]
Classified Ad Manager: Trina Shanaman
(541) 346-4343, e-mail: [email protected]
Business Supervisor: Kathy Carbone
(541) 346-5511
General Manager: Judy Riedl
(541) 346-5511
Production Coordinator: Tara Sloan
(541) 346-4381, e-mail: [email protected]
WEB ADVERTISING
DAILYEMERALD.COM
This site provides our
readers with the same great news coverage as the print edition, plus additional
features exclusive to the site. The University of Oregon has twice been ranked
in the top ten most-wired campuses in America by Yahoo! Magazine, which means
your online advertisement is more likely to been seen at dailyemerald.com than
at most other colleges across the nation. Alumni and potential new students also
log onto our site and readership grows greatly during the football season. Every
student at the University of Oregon is connected to the Internet, and each year
this audience becomes more sophisticated in its online use. Dailyemerald.com is
committed to offering our online readers all of the features they expect from
a Web site in the 21st century.
BANNER
ADVERTISING RATES>
- A full-banner ad is a horizontal
ad, about 6 1/2″ wide x 7/8″ tall. (468 x 60 pixels), which is linked to your
Web site. - Readers click on your banner
and are immediately taken to your company’s site. A typical banner ad consists
of your logo, a line or two of text that attracts the reader, and stationary or
animated graphics. - Full size banners are available
across the top and bottom of specific pages. - Sidebar banners are available
down the left-hand side of specific pages. Sidebar banners are approximately 1
3/4″ wide by 3 inches tall (Maximum width is 120 pixels). - All banner ads will be rotated
(maximum of five rotations per location) when more than one advertiser requests
the same position.
ONLINE ONLY
. . . . . . . . . . . . .banner(468×60)
. . . . . . .sidebar (120 max width)
open . . . . . . . . . . . . .$300/mo . . . . . . . . . .$225/mo
local . . . . . . . . . . . . $250/mo . . . . . . . . . . $175/mo
PRINT ONLINE COMBO
(Online ad when combined with at least 40 column inches during the same month)
. . . . . . . . . .banner(468×60)
. . . . . . . . . .sidebar (120 max width)
open . . . . . . . . . . . . $250/mo . . . . . . . . . . $175/mo
local . . . . . . . . . . . . $200/mo . . . . . . . . . . $125/mo
university . . . . . . . .$150/mo . . . . . . . . . . $75/mo
Online Banner Placement
Pages
front page, archives, news, classifieds,
perspectives, sports, special sections, Pulse (weekly entertainment)
ONLINE
CLASSIFIED ADS
For each day that a classified line ad appears in the Oregon Daily Emerald, the
same line ad can also appear online. The online ad will be charged a flat fee
of 25 cents per day. Ads will not be placed online unless requested. Online ads
are only available for ads that are currently running in the Oregon Daily Emerald.
Classified Rates: 25