Along with the advertising rates and information below, you can download these files in pdf formats. Click on the links below to download the appropriate files (*.PDF/Acrobat Plugin Required).
2000-2001 Advertising Rate Card
2000-2001 Smart Buy Rate Structure
Acrobat Distiller Preferences
How to ftp to ODE website
How to sumbit an ad electronically
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2000-2001 RATES

Effective September 1, 2000
Phone: (541) 346-3712 Fax: (541) 346-5578
Mailing address: P.O. Box 3159, Eugene, OR 97403
Fed-Ex/UPS: Suite 300, EMU, 13th & University, Eugene, OR 97403

PERSONNEL

Advertising Director: Becky
Merchant
(541) 346-3712, e-mail:
[email protected]
Classified Ad Manager: Trina Shanaman
(541) 346-4343, e-mail: [email protected]

Business Supervisor: Kathy Carbone
(541) 346-5511
General Manager: Judy Riedl
(541) 346-5511, email:
[email protected]

Production Coordinator: Tara Sloan
(541) 346-4381, e-mail: [email protected]

AD REPRESENTATIVES/AFFILIATIONS

All Campus Media: (805) 963-7676
American Passage: (800) 359-6676, in WA: (206) 282-8111
CASS: (847) 475-8800
Ruxton Group: (800) 278-9866
FuturePages: (651) 644-4191
SMARTBUY: Reach over 55,000 students, faculty & staff at three Oregon universities with one phone call. You can order an ad at University of Oregon, Oregon State University and Portland State University with one order, one bill. Call Becky Merchant, Oregon Daily Emerald, SmartBuy Coordinator: (541) 346-3712 or e-mail [email protected]
Click here to download the Smart Buy Rate Structure in pdf format (*.PDF/Acrobat Plugin Required).

COMMISSION

15% commission available to locally owned and operated agencies doing business ONLY in Lane County. All other rates are net.

ADVERTISING POLICIES

A. The Oregon Daily Emerald (ODE) reserves the right to edit, revise, or reject any advertising at any time.

B. Prepayment of an advertisement does not guarantee publication, as all advertising copy is subject to review in accordance with ODE standards of acceptance.

C. Advertiser shall notify the ODE of any error in time for correction before the second insertion. The ODE’s liability for error shall not exceed that portion of the entire cost of such advertisement as the space occupied by the error. Alternatively, upon advertiser’s request, ODE will consider running corrective advertising for any portion of the first insertion of advertising which has been rendered valueless by the ODE’s error. In order to obtain a “make-good” for any advertisement, the ODE must be notified within 5 working days after publication of the advertisement in question.

D. Except as provided above, the ODE shall be under no liability for loss to advertiser as a result of the publisher’s error or omission in advertising copy, failure to publish or to distribute all or any portion of an issue for which an advertisement
has been accepted.

E. The advertiser assumes full liability for their adv
ertisements and agrees to hold the ODE harmless for the content of all advertisements authorized for publication and any claims that arise therefrom that may be made against the ODE.

F. ODE will not be bound by any verbal agreements, promises, waivers, understandings or conditions that are not contained in this rate card or in a signed contract.

G. Advertising must be paid for at the time of placement until credit has been established. New businesses may apply for credit one year after opening. MC/VISA/AMEX/DISC are gladly accepted.

H. Advertising agencies acting on behalf of retail advertisers are agents for the
advertisers unless specifically accepted as principals by the ODE in writing.

I. The ODE reserves the right to insert the word “advertisement” in any advertising. Advertising inserts simulating editorial style must carry the identification “This entire supplement is paid advertising” at the top of the cover page and on each
succeeding page.

J. Advertisers, by having an advertisement printed in the ODE, are purchasing space and circulation only. All property rights, including any copyright interest, to any advertisement produced for the advertiser by the ODE, using artwork and typography furnished or arranged for by the ODE, shall be property of the ODE. No such ad or any part thereof may be reproduced or assigned without prior written consent of the ODE.

K. Neither party to this agreement shall be held liable for failure to perform as the result of fire, flood, strike, accident, acts of nature, or other reasons beyond their control. Under such circumstances, either party shall have the right to terminate this agreement without penalty. However, nothing in this paragraph shall excuse advertiser from its obligation to pay for advertising published by the ODE.

L. NOT ACCEPTED: Mail-order ads (unless a product sample is supplied for review prior to publication); term paper sales and editorial writing / research writing; adoption ads; airline ticket sale ads by anyone other than authorized agents.

Open……….$9.50

Local ………$8.50

Applies to locally owned and operated companies doing business ONLY in Lane County and selling directly to the public.

University/Student, $6.25

Applies to University of Oregon affiliated groups, students and university departments engaged in non-profit activities. Non-profit, recognized charitable organizations may use the $6.25 rate once per academic year.

Dual Insertion Discount, $1.00 off per col. in.

For each ad run at the full rate, the identical ad can be picked up and run once at the discounted rate within six calendar days. Does not apply to our already-discounted University rate.
BULK
CONTRACT RATES
ANNUAL
INCHES . . . . . . OPEN . . . . . . . . LOCAL
100 . . . . . . . . . . N/A . . . . . . . . . . 7.65
150 . . . . . . . . . . 8.65 . . . . . . . . . .7.40
300 . . . . . . . . . . 8.40 . . . . . . . . . .7.15
500 . . . . . . . . . . 8.15 . . . . . . . . . .6.90
750 . . . . . . . . . . 7.90 . . . . . . . . . .6.65
1000 . . . . . . . . . 7.65 . . . . . . . . . 6.40
1500 . . . . . . . . . 7.40 . . . . . . . . . 6.15
2000 . . . . . . . . . 7.15. . . . . . . . . . 5.90
2500 . . . . . . . . . 6.90 . . . . . . . . . .5.65
5000 . . . . . . . . . 6.65 . . . . . . . . . .5.60
10,000 . . . . . . . .6.60 . . . . . . . . . .5.55

• Signed contract must be on file to earn discounted rates.
• All discounts apply to individual advertisers only. Multiple signature pages or cooperative pages or sections run by more than one advertiser are excluded.

INSERTS/PREPRINTS

1 – 4 pages, $75 per thousand
5 – 8 pages, $80 per thousand
9 – 12 pages, $85 per thousand
13+ pages, call for quote
• Rates above for single advertisers only.
• $5 per thousand discount for full-run. Minimum run 4,000.
• 5% discount for 6 or more inserts per year, 10% discount for 10 or more inserts per year (insert contracts available).

CONDITIONS

• Complete
  shipment is to arrive at least three days prior to run date. Ship preprints to:
  Springfield News
  ATTN: ODE Inserts
  1887 Laura St.
  Springfield, OR 97477
  (541) 746-1671
• One copy of preprint must be sent to ODE ad office prior to run date. If preprints are shipped without gaining prior notice of acceptability, the ODE will not be responsible for loss or return of shipment.
• Inserts allowed on a first-confirmed, first-served basis.
• Maximum size 8-1/2″ x 11″.
• The University of Oregon community cares about the environment. We encourage the use of recycled and recyclable paper.
• Deadline for placement/cancellation of order is five business days.

SPECIAL RATES

POLITICAL ADVERTISING
We accept political advertisin
g on the same basis as other advertisers, with the exception of requiring pre-payment at open rate. Ads must identify by name and address the individual responsible for placing ad.
POSITION GUARANTEES

A. ROP position guarantees are available for a premium of 25% of space cost for ads measuring a minimum of 10 column inches. Without payment of premium, the ODE will make every effort to honor position requests, but cannot guarantee position.

B. Guaranteed color position may not be available due to production limitations.

COLOR CHARGES

Black
+ one color . . . . .$80

Black + two colors . . .$160

Full Color . . . . . . . . . . .$240

Please
call for color availability. Special inks may be slightly higher.
COLOR
CONTRACT DISCOUNTS
10-25 color ads per year …..10% discount
26+ color ads per year ………..20% discount

DISPLAY
DEADLINES

Space
& copy

THREE BUSINESS DAYS
prior to publication at 4 p.m.

PUBLICATION
. . . . . . . . . DEADLINE
Monday’s paper . . . . . . . . . .Wednesday at 4 p.m.
Tuesday’s paper . . . . . . . . . Thursday at 4 p.m.
Wednesday’s paper . . . . . . . Friday at 4 p.m.
Thursday’s paper . . . . . . . . Monday at 4 p.m.
Friday’s paper . . . . . . . . . . Tuesday at 4 p.m.

ODE
reserves the right to charge $2.50 per inch for any advertisement cancelled after deadline. Color advertising, advertising sections, double-trucks and multiple page advertising may require more time. Please call in advance.
Camera-ready ads have same space deadline & must reach our offices by noon the business day prior to publication. A camera-ready ad is a one-piece ad slick in reproduceable form (no faxes) exactly as it is to appear in publication. Must
be exact size. Electronic ads (disk, e-mail or via internet) must be received at deadline.

DISPLAY MECHANICAL REQUIREMENTS

COLUMN WIDTHS

COLUMNS
. . . . . . . . . .INCHES . . . . . . PICAS
1 column . . . . . . . . . . . . .1.9 . . . . . . . . . . 11.5
2 columns . . . . . . . . . . . . 4 . . . . . . . . . . . . 24
3 columns . . . . . . . . . . . . 6.06 . . . . . . . . . 36.5
4 columns . . . . . . . . . . . . 8.125 . . . . . . . . 49
5 columns . . . . . . . . . . . . 10.25 . . . . . . . . 61.5
ONE
COLUMN INCH EQUALS
11.5 picas x 6 picas or 1.9″ x 1″
• Tabloid page: 5 columns x 15 inches.
• Halftones should be an 85-line screen. Laser printed halftones should be a 71-line screen.
• All advertising will be measured by the column inch.
• The mechanical specifications may be altered by the Oregon Daily Emerald at any time to accommodate changes in mechanical equipment or procedures.

DEPTH REQUIREMENT

• Advertising that exceeds 13 inches in depth will be floated and billed at the 15-inch rate.
  
• Advertising that stretches across the double-truck gutter will be charged for the additional inches used.
• Ads will be billed to the nearest 1/2-inch.
• Minimum ad size is 3 column inches.

ELECTRONIC FILES
Ads may be submitted by disk, e-mail or FTP (file transfer protocol). Ads larger than 750k must be submitted on disk or by FTP. Materials must be submitted by deadline with disk information form. To help ensure successful transfer of your information, please contact your salesperson for ODE electronic transfer requirements. Electronic files will be laser printed by the ODE at 71 lines per inch with a resolution
of 1200 dots per inch.

CLASSIFIED
LINE RATES

Place your ad via the web: www.dailyemerald.com: Click Here for order form.

E-mail orders to: [email protected]

ALL RATE ARE PER DAY

3 LINE MINIMUM
DEADLINE – 1 p.m.
ONE business day prior to publication

• We reserve the right to reclassify or reject any ad.
• Boxed ad: adds one line to space cost daily.
• Logos and attention compellers available. Space occupied is charged by the line.
• With the purchase of an ad in the Oregon Daily Emerald, all line ads are available daily on our online edition for an additional 25