Analog Barbershop owner and barber Don Rich@@http://a610a25.activerain.com/post/3414204/get-15-haircuts-until-the-end-of-the-world-in-downtown-eugene-oregon@@ has been cutting hair since 1999 after learning the trade firsthand at Tonsorial Parlor@@http://www.google.com/search?q=Tonsoril+Parlor&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#about:blank@@ in downtown Portland. Analog Barbershop advertises a $15 haircut special “until the end of the world,” a tongue-in-cheek reference conceived by its sister location in Astoria days before the Japanese tsunami emergency warning in 2011. Analog’s low prices, combined with a complimentary PBR with each haircut, have helped Rich develop a strong, localized customer base in the Eugene area.
The shop’s clientele skews toward University of Oregon students, younger males looking for the retro “hi-top fade” clipper haircuts, and middle-age business professionals seeking to take a few years off their appearance with a clean trim. On October 15th, Analog Barbershop will celebrate its one year anniversary in Eugene.
Barber Don Rich trims David Trepp’s@@http://www.linkedin.com/pub/david-trepp/0/538/7b@@ sideburns, prior to finishing off his haircut with a neck shave using hot lather and an old-school straightedge razor. The walls of Analog are covered in a myriad of 10” LP albums, all complete with the original records, which are used during regular sets on the barbershop’s DJ turntables. (Michael Arellano/Emerald)
IT professional David Trepp stopped in for a quick trim before a business trip to the St. Louis area. Trepp has been a customer of Eugene’s Analog Barbershop since it opened in October 2011, and he still enjoys the $15 haircut offered since Analog’s grand opening. (Michael Arellano/Emerald)
Chuck Dinsfriend,@@http://www.linkedin.com/in/chuckdinsfriend@@ a director of IT services in the Eugene area, describes to Rich the kind of cut he’s looking for. (Michael Arellano/Emerald)
Barber Don Rich wields an old-school straightedge razor while shaving Chuck Dinsfriend’s neckline. Prior to the cleanup service, Rich applies a hot shaving foam lather to prevent razor burn to a customer’s skin. (Michael Arellano/Emerald)
Chuck Dinsfriend gazes out the front windows of Analog Barbershop as owner and barber Don Rich trims his neckline. (Michael Arellano/Emerald)
Along with a myriad of vinyl LP albums, vintage Playboy magazines adorn the walls of Analog Barbershop. Analog skews toward a primarily male clientele, and free PBR beers are handed out to those who know to ask. (Michael Arellano/Emerald)
Don Rich rotates the barber chair around so Chuck Dinsfriend can inspect his fresh haircut. (Michael Arellano/Emerald)
Barber Don Rich tends to Santos Gonzalez’s hair, giving him a retro, “hi-top fade” haircut. (Michael Arellano/Emerald)
