For the companies brave enough to shell out the average $2.6 million it costs for a 30-second ad during Sunday’s Super Bowl, their commercials had the chance to reach a larger audience than any other modern program offers.
Before halftime, Anheuser-Busch, the brewer of Budweiser beers, led the way with five ads in the first half. The next closest advertiser, Coca-Cola, ran three ads during the first two quarters.
During the course of the game, Anheuser-Busch was the biggest advertiser for the sixth consecutive year, purchasing a total of 270 seconds’ worth of commercials.
Doritos also made good on its promise to air a fan-made commercial, which ran during the first commercial break of the first quarter.
Several viewers around the University community expressed mixed feelings about the often hyped Super Bowl commercials.
MAN ON THE STREET QUOTES:
Javon Broderick – “I like the Coke commercials, I guess. They’re just funny.”
On the game:
“It’s definitely a great game, but there are a lot of turnovers. I don’t really care who wins.”
Devin Rice (UO senior) – “I have to say the Snickers commercial was pretty funny. When the guys kissed, everyone in the audience was like, ‘aww, weird.’”
Andrew Zahn – “The (Sierra Mist) beard comb-over commercial was definitely my favorite.”
On the game:
“It’s one of the most exciting Super Bowls I’ve ever seen. And the fact that it’s raining is sick.”
Heather Frigaard – “I think they put too much money and effort into the commercials. They should do more serious stuff instead of always trying to be funny.”
Steve Teborek – “Of the ones I’ve seen, they’ve actually been pretty good.”
-Eric Florip