On this episode of the Emerald Podcast Network’s Idea Industry series, Franziska Monahan and Emily Kalei revisit 84 Lumber’s controversial Super Bowl advertisement and discuss the consequences of the “bait and switch” in the ad industry.
Hear Franziska and Emily’s original conversation on Super Bowl ads here.
Idea Industry: 84 Lumber and the bait and switch setting women back in corporate leadership
February 28, 2017
What do the Moon and Nike have in common? In this episode of the Idea Industry, Emily Garcia and Zach Moss discuss typefaces, its impact on presidential elections, which fonts Emily calls the “little black dresses” that never go wrong and why you can’t purchase the Gotham typeface (thanks, Obama). …
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