This Saturday, May 9, ETH-ICS clothing retailer is teaming up with UO students to put on a fashion show for a good cause: The fight against human sex trafficking.
ETH-ICS is a leader in ethical and socially conscious brands in the world. The fashion retailer was established in Trondheim, Norway and cultivated here in Eugene. The brand embodies Nordic design and prides itself on its simplicity, minimalism and functionality.
Clothing and accessories from Krotchet Kids, Empower by You, Herni Rose and several others will be showcased as some of the top ethically conscious brands.
Andrew Van Asset is the owner and founder of ETH-ICS and the Coalition For Justice brand. Asset has experience in seven major fashion shows including the annual New York Fashion Week, LA Fashion Week and Sweden Fashion Week.
Several UO students from the public relations program in the School of Journalism and Communication were recruited to help with the event and gain experience related to their professional aspirations. Raelyn Martin, Sophomore Public Relations and Advertising double major, is one of them.
“I was drawn to this opportunity mostly because of the cause. Human trafficking is huge in Oregon, yet no one knows about it. This is a great way to spread awareness on our campus,” Martin said.
The ETH-ICS team will donate a portion of the proceeds to the Rebecca Bender Ministries Foundation. Rebecca Bender is a survivor of human trafficking and Eugene native. Bender’s story will be shared at this event in hopes of raising awareness about this terrible reality.
According to the press release, each product bought at ETH-ICS will help someone in need and is designed to change the world by introducing a lifestyle community that has a love for fashion and helping others.