Lee Ann Daly, ESPN’s Senior Vice President for Marketing, will discuss integrating the sports industry into the entertainment industry in her keynote address at the Women in Sports Business Symposium, beginning tonight at 7 p.m. in the EMU Ballroom.
The annual symposium, in its sixth year, is organized by graduate students of the James H. Warsaw Sports Marketing Center. The free one-day event begins at 1 p.m. with panel discussions and wraps-up with Daly’s keynote address this evening.
“We now have a national reputation that draws the biggest names in the industry, as well as regional leaders and our alumni,” said Rick Burton, director of the Warsaw Sports Marketing Center. “I believe this is the best free one-day sports marketing conference in America.”
Coinciding with the symposium is the third annual Sports Award Program, sponsored by the Warsaw Sports Marketing Center and the Women in Sports Network. The Sports Awards Program recognizes the achievements of local girls and women who demonstrate a commitment to athletics, social service and activities outside of sports. The winners will be honored at the keynote address.
“Girls and women who are active in sports and recreational activities achieve greater confidence, self-esteem and pride,” said event organizer Kathryn Bayha. “Girls will be more likely to remain involved in sports when they know that their achievements are valued.”
The symposium also features two panel discussions including representatives from companies such as the Women’s National Basketball Association, the Los Angeles Dodgers, Action Sports Cable Network and the International Skating Union. The first panel will talk about their careers, while the second will discuss the future of sports as entertainment.
“This symposium, which is run largely by our students, combines the best elements of a University of Oregon business school experience,” said Phil Romero, dean of the business college. “Our students can learn and network with sports industry leaders while applying classroom knowledge in areas such as sponsorship, event marketing, accounting and finance.”
Women’s achievements valued
Daily Emerald
May 10, 2001
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