Visual media is a powerful storytelling tool, translating images into meaning. The Banff Centre Mountain Film Festival, the largest adventure film festival on the planet, is leveraging the power of filmmaking to spark initiative within outdoor enthusiasts worldwide. Hosted by the University of Oregon Outdoor Program and the McDonald Theater, the BCMFF travels to Eugene for a two-day stop, commencing on April 30.

Since 1976, the BMCFF has been a staple of the Banff Centre for Arts and Creativity — a Canadian learning organization promoting excellence and innovation in artistic expression. The festival aims to educate and inspire attendees to engage with nature, showcasing a deep appreciation for the world’s beauty. Occurring annually and reaching more than 45 countries, BMCFF is a welcome opportunity for celebration, education and community involvement.

In a location as naturally beautiful and ripe for recreation as Oregon, it’s crucial for students to immerse themselves in environmental causes. The UO Outdoor Program is the campus headquarters for all things outdoors, encouraging learning through student-powered activities. Students can get involved with the program in a variety of ways, including signing up for outings, becoming a trip initiator, or stopping by the DIY bike shop at the EMU.

Outdoor Program Director Hira Shamsuddin, who has worked in the outdoor industry for over 10 years, stresses the importance of outdoor education and nature in general. “I believe the more time you spend in natural spaces, the happier you are,” Shamsuddin said. “It forces us to slow down and work as a community.”

Shamsuddin urges the critical role the BMCFF plays in promoting environmental conservation, responsible outdoor recreation, and sustainable practices. “Outdoor films can raise awareness about environmental issues by showcasing stunning natural landscapes, biodiversity, and the impact of human activities,” Shamsuddin said.

BMCFF’s influences extend beyond activism, motivating people to stay active and exposing them to global perspectives. “Adventure films and outdoor documentaries can introduce viewers to new recreational activities and destinations,” Shamsuddin said. “They can inspire people to explore nature, try outdoor sports like hiking, camping and rock climbing, or engage in activities like wildlife photography and birdwatching.”

Above all, films evoke emotional responses that can foster a deeper connection with our natural surroundings. If you have a passion for recreation, conservation, film or an amalgamation of the lot, check out the BMCFF or get involved with the UO Outdoor Program.